So I was driving home from Southern Utah yesterday and I noticed some sweet logos on buildings, and billboards. I love looking at the stuff that these companies do to market their services, and I’m particularly fond of the logos below. I think these companies are all utah startups, besides Univar, so here’s a little link-love from Elite Eternity.

Omniture – Online Business Optimization

Omniture is the leading provider of online business optimization, which it delivers through the Omniture Online Marketing Suite™. Online business optimization is a strategy for using customer insight to drive innovation and increased loyalty in a digital world. The Online Marketing Suite empowers marketers to use customer insight to optimize interactions—creating more personalized, relevant customer experiences while also maximizing their marketing spend.

Univar – USA Chemical Distributor

Univar USA is the leading chemical distributor in the United States, providing more chemical products and related services than any other company in the marketplace. Our wide distribution network, with locations coast-to-coast, helps guarantee fast, reliable service to Univar’s customers.

Zinch – Get Hooked Up With Colleges

We hook students up with scholarships.
Based on our comprehensive student profile, we can match students to any scholarship out there. Students tell us who they are…and we hook them up with scholarships that matter.

MWI – Utah SEO

Back to basics. We recently stopped offering 90% of our services and launched this new website. Why? Because we’ve figured out what we do well and what we don’t. And what do we do well? Web design, search engine optimization, and search engine marketing. If you hire us for your next SEO project or to provide any of the other services we offer you can rest assured you are going to get it done right for a fair price.

There really isn’t anything super-special about the above logos, and I think that is why I love them. Simple is in.

I just had a thought. 

We hear stories all the time of people who pitched their “brilliant” ideas to huge corporate executives, only to be laughed out of the building, office etcetera. That story is usually immediately preceeded by a paragraph about that same lowly entrepreneur now being one of the richest and most successful businessmen in the country. I pose the question: Why is this?

Is it merely because the first-time rejection was so strong that it booted him into gear and made him want success that much more just to prove the jerk who laughed at him wrong? Or is it something deeper than that? Did that entrepreneur have what it took all along, or did he need that boost of rejection to motivate his success?

I’d say he had what it took all along, but a nice stiff shot of rejection never hurt anyone kept anyone from reaching a much desired goal.

Just a random thought. What do you think?