It seems like every time one of my natural search sites starts doing really well, I get giddy and try to change things up. This usually results in decreased clutter, a more streamlined page, and me screwing things up in general. I’ll usually end up putting up just like one or two banners for the product that I am getting the most traffic for. Sometimes this works, but most of the time I lose.
Then I get real down on myself for a day or two while conversions suffer.
Then I remember something brilliant. It’s so simple it makes me angry. I need to put up more banners! I don’t care how clean I think the page looks. If it’s not making money, then it’s not doing its job. So, I take myself back to elementary school. I throw up tons of banners for, say, the top 10 products that I’m getting the most traffic for. Lo and behold: more conversions. More money.
Simple Tip: If you’re getting qualified traffic to your site, be it organic, or otherwise and your conversions aren’t really up to par, put up banners.