I’ve followed Famous Stars and Straps for the last few years. They have had tons of site re-designs. Most of the designs being beautiful, bandwidth-intensive clunkers that were developed in Flash. I think finally they made a user friendly, bandwidth friendly web store…and guess what? I bet it cost them next-to-nothing! Magento is a completely free software that allows you to create your very own web store. The only back-draw to Magento is that it takes a decent hosting company (and by decent I mean not Dreamhost, or Godaddy) to be able to host the store for you.
Anywho, congrats to Famous Stars and Straps, and I hope your Magento store treats you well. 🙂