Using English Names To Disguise Your Offshore Support. Not Cool. Don’t Make Me Call You Out.

This has gone on too long and I’m sick of it!

The tactic of hiring offshore support (I’ll spare you my using the word Indian…oh wait, I just did), sitting them down in front of a computer, stripping their real name from them and rebranding them as David Williams or some other completely American name has made me ill.

Where I see this happening:

- Support emails
- Live (online) support
- Support phone calls: “hedo, dis is MaDee, how can I assist u sur?” – Oh really? Marie, eh?

I know I’m not just being a fool, because I’ve noticed companies doing this for a year or so, I just haven’t spoken up until now. I don’t really like calling companies out, so I won’t in this post. Maybe later. I did speak with the owner of a company recently that told me he was working on bringing all of his customer support “in house.” That may sound like a good idea to me, and to him, but it won’t sound very good when he realizes how much more he’s paying for an American worker. Then again, the 20 hours it takes an………offshore support person to do the job, will usually take the American one hour, so the pay will probably even out.

If you’re a big company owner, and you just happen to be reading my blog – the blog of a lowly Utah entrepreneur – then I have two words for you: stop hiring Indians errrrrr……offshore support and giving them new names. If you’re cowardly enough to outsource American jobs en masse, at least give the Indians the dignity of being called by their own name.

Stop SOPA